We all know that Google search results play an important role in driving a website’s traffic. To Drive quality traffic, you must hold the number one spot, and regular SEO maintenance can help you do so.
What is SEO maintenance? How does the maintenance strategy will help you to improve your website position. This SEO maintenance guide contains what you need to know to maintain and even Improves your search engine rankings, so keep reading. If you have Questions about professional SEO Services, Contact us online to chat with our strategist Now!
What is SEO Maintenance?
SEO maintenance describes the Recurring tasks that are repeatedly working on to Improve the ranking and the traffic of a website SEO. The Maintenance Roadmap Can Include Weekly, Monthly and Quarterly tasks.
Why is ongoing SEO maintenance needed?
Here are the Few Reasons Why we need to have Clear Roadmap for SEO maintenance:
1. Google Search Result Rankings are not permanent:
Once your site reaches either in the First page or in the top 5 results of google, you should be given a high for yourself. But lot of website owners are forgetting that the rankings are not permanent.
Managing your rankings will always require work, which is where SEO maintenance comes in useful. With SEO Maintenance as a Main Role in your SEO Strategy you can have a huge impact with your Competition.
Pages that are on the Second page of the Google Search Result receives only 6% of the Clicks Compared to the results in First page.
2. Google Search Algorithms are not Static:
The Algorithm That helps in boosting the search result and ranking are continuously getting updated from the google.
Every year Google Launches Thousands of algorithm these updates can be a small tweak to a huge changes on your seo strategy. Recently Google released a Mobile-First Indexing algorithm change, this Guides many business to build sites that are mobile friendly and responsive.
For instance if you are not aware of your website SEO Maintenance, you will leave the old pages on your site those pages will get affected during the algorithm changes. With an Planned SEO maintenance you will aware of the slower page or an content requirement page.
That will help your website traffic to improve and also you will not get and drop on ranking during the algorithm changes, instead you will be seeing a positive impact in the growth of a website
3. Your Competition is well Aware about SEO Maintenance:
In the past the website owners skip the SEO Maintenance part once they reached the top ranking in the google search result. However that perspective has been changed in the recent times.
Now most of the website owners have a Dedicated SEO team which helps in the SEO maintenance. This Changes made the Competition to adapt on the SEO maintenance for their websites. If you have to be on the top of your competition you have to make sure that you need to maintain a clear site strategy otherwise you will see a short term results.
4. SEO is not a One Time Completion Activity:
If we look into the Most of the Digital marketing Strategies like pay per click and email marketing will act as a Short term Strategies while on the other hand the SEO works on a long time strategy which require Continuos maintenance to get the best ROI(Return of Investment).
On the Other Hand if your website owner or company looks seo as a one time task there will a possibility of having a low ROI. This wont be happening if you have a proper SEO maintenance.
Keeping your website Size in mind you can plan for a impactful maintenance strategy that will help you to improve your ranking. You can spend one hour on each day to maintain the seo health of the website. If you don’t have enough time to look into your website you can partner with the best SEO agency which helps in saving your time and effort by managing your seo strategy for you.
Your SEO maintenance Checklist - How Do i maintain?
Looking to maintain you SEO for website With these Four Core SEO maintenance ideas helps to rank better:
1. Track the effectiveness of websites
Tools: Google Analytics, Google Search Console
Monitoring your website will be the most important aspect of a SEO in the Digital Marketing.
You have to track the common metrics like click through rate(CTR), Page Views and Others. These Metrics will help you to choose which page needs quick seo maintenance. For example if there is a continuos drop on the CTR show that the Meta Title Tags are not attractive.
Monitor your website by using
- Google Analytics
- Google Search Console
Key Metrics to look out in Search Console
- Clicks
- Impression
- CTR
- And More
By using these tools we can make sure that the site performance is good and also produce some good results.
2. Check for the Broken links
Tools: Screaming Frog
As a user and the Search Engines does not like a page with broken links(404 Error) causes problem.
When an user searches in the google and he lands on the 404 page, they immediately leaves the page and move to the other site. This will make the search engine crawlers an Dead end. This will surely Impact the ranking in Google SERP.
You can use screaming frog tool to find out the broken links and fix it. Run the Site in the screaming Frog tool and check for the 404 error and also 301 redirection, check whether the urls are redirecting to the new one. For Best Result from this step we can run the seo maintenance on every month for 4040 and 301.
3. Check for Local Business listings
Tools: SEMRUSH, Birthright
Need to Maintain the Business Listings to find your business via local listings. Need to maintain the accurate information, like name, Address, Phone Number and business hours. For example when a user visits your store and in response for google my business.
Depending on the Type of business and the local listings the seo maintenance task will take some time since they are manual activity.
4. Re-structure the Existing Content
Tools: Google Search Console, Surfer SEO.ai
You should consider 3 key steps while working on SEO Maintenance:
- Right Content: Check for the Content is up to date
- Right search intent: does the page align to the search intent?
- Exact keyword: use the relevant keywords for the target Page?
From the Google search console we can find the outdated page content by checking on the clicks data from the console. After finding out the pages that to be updated create a clear outline and find the relevant keywords for the content using keyword planner tool.
By refreshing the content initial seo maintenance plan which helps to maintain the seo strategy and rankings.
Conclusion:
If you don’t have time to optime you seo strategy you are not alone. More business are struggling for seo maintenance. We at Searchmetrics provide all benefits of seo without any commitments
